MAF | House Identity


Client: Masureel

Masureel Art Factory is a platform for artistic research and production, hosted by Masureel. MAF activates the connection between Masureel’s industrial activity and the passion for art. It is a first step to examine the works of the Masureel Collection, gradually opening them up to the public. At the same time, they seek to collaborate with artists and institutions. Through these projects, they want to push wallcovering design to become an integral part of art and architecture.


Wallpaper consists of different strips. Inspired by the strips, I created an interactive logo. The surface will always be divided into 3 proportional strips. In each strip, a letter of the logo is centered. The logo becomes dynamic and interactive. In addition to the logo image, there is also a logo + name. This is an alternative to use as a mention or in documents.