House Identity, logo and website
Client: Frans Masereel Centrum
Collaboration: Studio Dier
“The Frans Masereel Centrum has an undeniably rich history in many areas. It is a unique research center that enjoys a strong (inter)national reputation. Not only its extensive collection and the many printing techniques, but also its lush surroundings, views and architecture were an important source of inspiration for the development of this renewal operation.
Thus, the architecture reflects in the use of the large rounded shapes and soft areas of color interrupted by hard lines. It gives an answer to the idiosyncratic location of the centre which is shaped by its specific architecture. The typographic logo is refreshed while still keeping it recognizable. Therefore it was decided to keep the identifiable sphere and to adapt it in relation to the new typography and style characteristics. Moreover, the sphere is a characteristic and timeless symbol that continues to serve as a bridge between past and future. At the basis of the new graphic identity lies the typography, which has been thoroughly renewed. The choice fell on two characterful sans serif typefaces that perfectly support each other in terms of contrast and weight. Defining the new typographical rules goes hand in hand with a new communication strategy that will be reflected in the coming period.
The new color palette stands out because of its lushness. Three basic colors and seven spot colors provide a vibrant look. The colors should further underline the vitality of the centre. The graphic identity will develop further as a flexible whole. An identity that dares to question itself throughout its development without losing its clear vision.”